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Insights & Advisory

The business owner's guide
to smarter money decisions

A growing library of practical tax, accounting, and financial-strategy resources, organized by topic and written in plain language by the advisors at Real Deal Accounting.

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Our signature framework

Financial Fitness

Most owners can tell you last month's revenue. Far fewer can tell you whether their business is actually getting stronger. Financial Fitness™ is our proprietary system for measuring, scoring, and improving the health of your business, one quarter at a time.

Five numbers every owner should know
  • 1 Cash flow & runway
  • 2 Gross & net profit margin
  • 3 Break-even point
  • 4 Owner's true take-home
  • 5 Your Financial Fitness Score